When it comes to gaining and retaining customers, many businesses believe that offering a high-quality product is the most important factor. It’s true that your customers want the best products at affordable prices but what about the first impression? If you think that packing is secondary, you’re possibly losing some customers. This is because while it’s the product that ultimately matters, your customers first come in contact with the package. They notice the quality and attractiveness of the package before opening or using the product. It means that it’s your product’s packaging that builds the first impression. Whether you’re shipping products or selling them in stores, customers often judge a company by the way it presents its products.
So, what options do you have to improve your product’s packaging? Packaging is of two types- standard packaging and custom packaging. As the name suggests, standard packaging means using plain boxes in standard sizes. Custom packaging, on the other hand, allows businesses to create tailored packaging boxes with their company’s name, logo, product information, and many other details printed on them.
Importance of Custom Packaging Boxes
Customization can take your packaging to the next level whereas standard packaging is the same as any other company. For instance, if you see a plain brown box on a shelve and another in an attractive color with useful information printed on it, which will you pick? Most probably, you will go with the one looking attractive and providing relevant information. So, if your company is still using standard packaging, here are some reasons to adopt custom packaging boxes.
1. Brand Recognition and Awareness
Customization can help your customers instantly recognize your brand when they see your customized box. You may have established brand recognition in your state or region but if you want to reach customers in other states and even internationally, make sure your packaging includes your brand logo, brand name, or any other crucial information about your company. Adding vibrant colors and distinctive designs can help in attracting new customers. A well-designed custom box raises brand awareness.
2. Keeps Product Safe
The primary purpose of packaging is to keep the product safe. Whether your product is going in the stores or reaches directly the customers, you need to ensure that it stays safe during transportation. Traditional packaging involves using pre-made boxes that are available in standard sizes. These boxes can be either too big or small for your products. Using these boxes increases the risk of product damage. So, if you don’t want your products to get scratched or slightly broken during transit, invest in custom boxes that are made especially for your products.
3. Improve Customer Experience
Custom packaging is proven to improve customer experience in a variety of ways. No matter how amazing your products are, you always need a good first impression. Customers buy what attracts their eyes. A good product combined with attractive packaging is the best way to get loyal customers. It’s the packaging that creates excitement to open the box and creates that ‘wow’ moment.