The logo is the first thing customers pay attention to when they get to know the brand.
The logo should not be overloaded with unnecessary elements. Also, no ambiguity or understatement is allowed. A logo has an important mission – to form an impression about a product or services. Therefore, it is necessary to take all the attention to its creation.
A logo should make a company stand out among thousands of others. The following principles should be taken into account in its development:
Simplicity. No need for unnecessary details. The logo should look good on any medium, whether it is an advertising banner or a postage stamp. If the design includes a large number of pretentious elements, the logo will become too difficult to read and remember;
Durability. Many companies tend to create a logo once and for all. But that does not mean that it can not be changed, for example, once every five years. Before you start designing a logo, decide whether the business will expand its areas of activity. If you have a butcher store, but you plan to sell there more vegetables, it makes no sense to make a logo with a picture of steak;
Associativity. A potential customer, looking at your logo, should understand what you do;
Uniqueness. Each particular brand’s logo should be different from any other. Otherwise, consumers simply won’t be able to identify the firm in the marketplace.
Before you start designing a logo, you should go through a preparatory stage. This will help to cope better with the task at hand.
You need to answer questions about what exactly the company does, what your typical customer looks like, identify brand strategies, qualities and values that can be expressed visually.
Familiarize yourself with your competitors’ visuals. Try to identify for yourself the pros and cons of their solutions. How effective are their logos?
Think about where exactly you will put the brand image. Perhaps it will be signage or printed products. Or maybe an icon on a website or a social media avatar. Either way, the logo should look good on any medium.
There are thematic sites where you can find quite suitable images for your logo. For example, Logopond, Logofury, Behance.
So now you know what your company logo should be. Now it’s time to create one. There are several ways to design a logo. Let’s tell you about the main ones.
You can create a logo by yourself in a graphic program. For example, Photoshop or Figma. If you know how to work in them and possess the skills of graphic design, then this method will suit you. You get full control of the process and don’t pay a penny. However, if you are far from a design professional, the result may disappoint you.
You can find a performer-designer by advertisement or on a special exchange. As a rule, the services of such specialists have an average cost. You will need to fill out the terms of reference and wait a few weeks until the designer develops a logo for you. However, this method has disadvantages. First, a specialist-freelancer can simply “get lost”, to stop getting in touch. Secondly, the development of the logo can take too much time.
Applying to an agency for logo design, you are likely to get an excellent result. The company’s employees will create a logo for you just in time. They will make all the necessary edits if required. But the cost of a logo from the agency is quite high.
Online Generator Turbologo
If you don’t have any graphic design skills or a big budget, but you really want to develop a really good logo for your company, Turbologo can help you.
The service will create several logo designs for you, which you will be able to adjust according to your own preferences. All you have to do is enter all the necessary data.
That’s all! We wish your business prosperity!